"Do to others as you would have them do to you." Most of us know this as the "Golden Rule" but it's actually from Luke 6:31 and is verse behind every action our insurance agency takes on a daily basis.

I really like how the Message version of the Bible translates this verse:

"Here is a simple rule of thumb for behavior; Ask yourself what you want people to do for you, then grab the initiative and do it for them!"

What a cool concept, what would I want others to do for ME? I could come up with a pretty long list. In fact, why don't you do that right now, make a list of what you'd like other people to do for you? Got your list done? OK, now here's the tough part. Take every one of those things on that list, and do them for other people, without expecting anything in return.

Here's another exercise if you're married or in a relationship. Make a list of all the stuff you would like your significant other to do for you. Now, do all those things for that person. Or how about this, make a list of how you wouldlike to be treated as a customer, then turn it around and treat your customers & clients that way.

We have this verse printed on the back of our business cards as a reminder to us and our customers of the culture the is ingrained in every aspect of our insurance agency.

So how about we start a 631 revolution. Let's start a culture in Fort Myers of doing for everyone in Lee County as you would want them to do for you. Let's start a culture of doing for the world, what we'd want them to do for America. How many lives could be changed if we ALL truly made this verse a part of our culture?

Like the shirt in the picture? Purchase your own 631 Culture shirt atSaltTee.com. All proceeds from the sale of this shirt go to feed kids in a small community in the Dominican Republic.